2021 Winner
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GoldPress Single
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SilverOut-of-Home Single
Amnesty International
"Write For Your Rights"
Cossette
"Write For Your Rights"
Cossette
“Write for Your Rights” is Amnesty International’s largest human rights campaign. For its latest iteration, Cossette helped it further shine a light on how the simple act of taking pen to paper can help change lives.
A pencil symbol was incorporated into illustrations portraying real situations in which basic human rights are violated – the right to protest, the right to live in safety, the freedom of the press, and the right to a fair trial. Each execution, from a man holding up a pencil-like microphone to a boat transporting refugees whose wake forms a pencil, serves as a reminder of the writing tool’s power over protecting fundamental rights
all over the world.
A pencil symbol was incorporated into illustrations portraying real situations in which basic human rights are violated – the right to protest, the right to live in safety, the freedom of the press, and the right to a fair trial. Each execution, from a man holding up a pencil-like microphone to a boat transporting refugees whose wake forms a pencil, serves as a reminder of the writing tool’s power over protecting fundamental rights
all over the world.
Credits
CHIEF CREATIVE OFFICER: Peter IgnaziEXECUTIVE CREATIVE DIRECTOR: Anne-Claude Chénier, Barbara Jacques
CREATIVE DIRECTOR: Geneviève Duquette
ART DIRECTOR: Alexandre Jutras
WRITER: François-Julien Rainville, Philippe Brassard, David Purkis
ILLUSTRATOR: Owen Gent
PRODUCTION COMPANY: Colagene
POST PRODUCTION: Colette Dumay (Septième), Philippe Richelet (Septième), Martin Dumas (Septième)
ACCOUNT TEAM: Olivier Charbonneau, Valérie Roy