2021 Winner

SilverOnline Film Single – 15 Seconds and Under

Loto-Québec
"The Spill"
Sid Lee
Two suits in a corporate boardroom are working late into the night on a seemingly important project, when the one says to the other, “Will you pass me the pen?” The simple request leads to a chain reaction of unbelievable luck as a cup spills coffee on the desk yet somehow misses his phone. The coffee-spiller does it again and narrowly misses another mobile device.

His colleague decides to test his luck and throws coffee at his laptop – which is, however, not so fortunate. The twice-lucky exec is then shown buying a Lotto649 ticket, while his hapless co-worker sulks in the corner of the convenience store.

Credits

Client : Loto-Québec
Director – Integrated Marketing Communications?: Janie Thériault
Senior project manager– Integrated Marketing Communications : Zoé Doucet

Creative Agency : SID LEE
Executive Creative Director?: Alex Bernier
Creative Director : Christopher Jones
Copywriter : Nicolas Labbé, Alexis Caron-Côté
Art Director : Pascal Tremblay, Alexandre Béland
Creative Technologist : Julien Roub Charland
Vice-president, Strategy : Élisabeth Jamot
Account Director : Veronique Proulx
Account Manager : Mathieu Girard Boudreault
Account Coordinator?: Delphine Dagenais
Producer : Marie-Soleil Patry
Production Coordinator : Joannie Tellier

Production House : Gorditos
Producer : Véronique Poulin
Director : Nicolas Monette
Director of Photography : André Turpin

Post-production House : MELS
Offline Editor : CAG
Online Editor : Fred Milot

Sound Studio : BLVD
Sound Engineer : Sylvain Roux