2021 Winner
BronzeCinematography
BronzeDirection
Kraft Heinz Canada (Hazelnut Spread)
"Can't Handle It"
Rethink
"Can't Handle It"
Rethink
Kraft announced its arrival in the hazelnut category in 2020 with a comedic spot featuring a number of Italians – who one would expect to be loyal to the homegrown Nutella – reacting with remorse after discovering they quite enjoy the spread.
At first, the characters are seen laughing at the “funny Canadians” for using a teddy bear on the spread’s packaging. But once they taste the product, their poking fun turns to hysterical glee and tears of both joy and dismay as they realize that even they have to admit they love it.
At first, the characters are seen laughing at the “funny Canadians” for using a teddy bear on the spread’s packaging. But once they taste the product, their poking fun turns to hysterical glee and tears of both joy and dismay as they realize that even they have to admit they love it.
Credits
CCO: Aaron StarkmanECD: Mike Dubrick
Creative Director: Loretta Lau, Allan Topol
Art Director: Loretta Lau
Writer: Allan Topol
Strategist: Sean McDonald, Hannah Newport
Producer: Alex Butt
Director: Leigh Marling
DoP: Nicolaj Brüel
Editor: Mark Paiva, Saints Editorial
Production Company: Animals.tv - Exec. Producer: Chris Hutsul
Colour: Eric Whipp, Alter Ego
Online: Paul Binney, Darling VFX
Audio House: Grayson Music
Account Services: Amy Greenspoon, Kai de Bruyn Kops, Nina Erceg-Gogic
Media: Starcom
PR: The Colony Project
Social: The Kitchen