2021 Winner

Credits

CLIENT : Loto-Québec
Director of Integrated Marketing Communication: Janie Thériault
Senior Project Manager - Advertising: Andréa Batista


CREATIVE AGENCY : Sid Lee
Account Director : Véronique Proulx
Account Executive : Charles-Ely Legris, Jessica Dubois Lefort
Executive creative director: Alex Bernier
Creative director: Christopher Jones
Art director : Jean-Christophe Laniel, Francis Lévesque, Julien Hérisson Concepteur-Copywriter : Jean-Bernard Bastien, Philippe Brassard, David Lambert
Illsutrator: Éric Valiquette, Benjamin Lamingo L'ecuyer
Vice president – creative strategy : Elisabeth Jamot
Strategist : Valérie Labonté-Côté
Producer : Marie-Soleil Patry
Production coordinator: Rose Gauthier-Robitaille, Marie-Ly Cormier