2021 Winner

The “Differences” campaign by Taxi for Canada Life used a stylized, slo-mo approach to highlight the numerous life milestones – from weddings and graduation to fishing trips and new jobs – that make every individual’s financial life (and goals) different.

To produce the ad, visual effects house The Vanity captured actors performing those life events using 3D camera tracking. More than 20,000 frames were meticulously rotoscoped and keyed. And a fully computer-generated environment was created that required multiple layers of texture and detail, including several species of plants and moss. Fluid simulations helped bring a background lake and puddle to life.

Credits

AGENCY
Alexis Bronstorph - Chief Creative Director
Kelsey Horne - Chief Creative Director
Aaron Niven - Associate Creative Director
Dave Fontaine - Associate Creative Director
Nadya MacNeil – Executive Producer
Scott Beffort - President, Signal
Tyler Brown - Managing Director
Kelly Hanley - Account Director

CLIENT
Jeff Marshall Chief Digital and Brand Officer
Andrew Morris VP, Brand & Sponsorship
Nadia Fiore Sr. Brand Strategist

PRODUCTION HOUSE
Scouts Honour
Director - Brent Foster
DP/AD - Eric Kaskens & Mark Zibert
Producers - Rita Popielak and Simon Dragland

POST
the Vanity
CG - Josh Clifton, Joaquin Manay, Andrew Moore
Compositing - Sean Cochrane, Andrew Farlow, Adam Silcox-Vanwyk, Noah Matikainen
Producer - Kayla Baxter
Executive Producer - Stephanie Pennington

Editing house - Outsider
Editor - Michael Barker

Transfer - Alter Ego
Colorist - Eric Whipp

AUDIO
Music House - Berkeley
Creative Director - Jared Kuemper