2021 Winner

When SickKids reached the milestone of having given away more than one million “Bravery Beads” to its patients, Scouts Honour helped the hospital celebrate with a hair-raising commercial. Moving in slow motion, the spot tells the story of how the beads are not incentives, rewards or pick-me-ups like a lollipop after a doctor’s visit, but rather they are “badges of honour” that must be earned, symbolizing a patient’s strength and resilience. The beads are shown flying through a hospital’s halls and rooms, before settling on necklaces hanging from the neck of a little girl, moving viewers to help SickKids cross the finish line of its fundraising goal.

Credits

Production Company: Scouts Honour
Directors: Brent Foster, Mark Zibert
Director of Photography: Mark Zibert, Eric Kaskens
1st AD: Eric Kaskens
Executive Producers: Rita Popielak, Simon Dragland

VFX: The Vanity
Lead VFX Artist: Sean Cochrane

Editorial: Married to Giants
Editor: Raj Ramnauth

Transfer: Alter Ego
Colourist: Wade Odlum

Music: Heart Shaped Box | Nirvana
Music Arrangement: Mark Rajakovic
Audio Producer: Nicole Rajakovic
Sound Design and Mix: Vlad Nikolic
Mixed at Signal

Agency: Cossette
Creative Director: Jake Bundock
Sr. Copywriter: Kay Benedek