2021 Winner

In 2019, Rethink wrote and published “Rethink the Business of Creativity,” a book containing all the trade secrets behind its award-winning work. But, recognizing it would be awkward for people from other agencies to read it at the office, the agency created incognito book covers.

When buying the oeuvre online, customers could order one of several custom covers designed to camouflage the book’s true origins, offering peace of mind to eager readers from agencies like Havas and Dentsu, as well as brands like Microsoft and WeWork.

Credits

Creative Directors: Ian Grais, Chris Staples, Aaron Starkman
Art Director: Zachary Bautista
Writer: Andrew Chhour, Allan Topol
Designer: Brandon Methner
Account Manager: Sara Lemmermeyer
Strategist: Aliz Tennant
Head of Broadcast Production, Rethink Toronto: Anna Tricinci
Producer: Heather Blom, Spencer Houghton
Digital Producer: Todd Harrison
Print Producer: Narine Artinian
Web Producer: Vivian Cheng
Post-Production House: Saints Editorial
Editor: Giuseppe Piccolo
Producers: Emily McKay
Production Company: Crimson Fish
Colour Grading: Darling
Music House: Vapor/RMW
Music Producer: Kat Stewart
Music Creative Director: Ted Rosnick
Sound Engineer: Andrew Harris