2020 Winner

CASE SUMMARY

To launch its home Internet service on a limited media budget, Fizz turned to out-of-home. Working with Ogilvy, the Quebec telco appealed to consumers’ inner geek by sneaking hidden URLs into posters promoting the new service. Those easter eggs then redirected curious folk to microsites featuring mobile games. To help generate more excitement around the launch campaign, the first ten people to discover and complete each game earned special recognition on a Wall of Fizz. Consumers who engaged with “The Internet in Print” spent an average of two minutes and 43 seconds online – 10 times more than they usually spend interacting with brands through digital assets and 14 times more than they typically spend watching mobile ads.

Credits

Client: Fizz mobile internet (Martin Gendron, Lindsay Kay)
Agency: Ogilvy Canada
Executive Creative Director: Alexandre Emond-Turcotte
Copywriter: Simon Blaquiere
Art Director: Antoine Dasseville
Illustrations: Mathilde Filippi
Account Director: Lyne Clermont
Account Executives : Marianie To-Landry, Lisa-Marie Acquin
Agency Producers: Linda Leroux, Jean-Pierre Provost, Marie-Pier Trepanier
Web design, programming and developing: Kffein