2020 Winner

CASE SUMMARY

The “Never Ending Day” commercial for The United Farmers of Alberta by C&B Advertising is an ode to the hard-working farmers who get up each morning to face the daily grind. UFA is a retail farm supplier with a mission to help farmers get the job done. C&B Advertising rebranded the org, with the small budget television commercial highlighting the unrelenting nature of work on a farm. The spot features a man rising to face the “Never Ending Day” that keeps starting and never ends, with powerful narration that celebrates those who “get it done” day in and day out.

Credits

Creative Director - Phil Copithorne
Copywriter - John Eresman
Art Director - Luke Callahan
Account Director - Byron Edwards
Account Supervisor - Rachel Lende
Client Lead - Leigh Blakely
Music & Sound - Six Degrees
Production - Crowsnest Films
Editing - Paul Bertino
Post Production - JUMP Studios