2020 Winner

CASE SUMMARY

For the last few years, Jon Hamm has been lending his actor cred (and celebrity entitlement) to build the SkipTheDishes brand in a highly competitive category. The American actor came back in this Arrivals + Departures online video for the food ordering service, and this time he dropped references to places that are well-known to Canadians but that would likely confuse an outsider, such as Moosejaw and Sault Ste Marie. In the commercial, Hamm orders some food via Skip’s app to celebrate his becoming a Canadian citizen – until his assistant and confidante Brandon informs him that his citizenship was denied. Hamm, true to his role as the entitled celebrity, carries on pretending he’s a “true Canadian.”

Credits

Client: SkipTheDishes
Chief Executive Officer: Kevin Edwards
Director of Marketing: Kendall Bishop

Agency: Arrivals+ Departures
President: Mike Bevacqua
Chief Operating Officer: Daniel Tolensky
Chief Creative Officer: Jeff MacEachern
Senior Copywriter: Aaron Woolfson
Senior Art Director: Daniel Bennett
Senior Art Director: Todd Cornelius
Group Account Director: Katharine Houghton
Planning Director: Andrea lsbester
Agency Producer: Dena Thompson

Production House: Imperial Woodpecker
Director: Simon McQuoid
Line Producer: Andrew Travelstead
DOP: Mihai Malaimare Jr.

Editing House: Saints Editorial
Off Line Editor: Aaron Dark
Producer: Tory Osler
On Line Editor: Paul Binney

Audio: Pirate Toronto
Engineer: Keith Ohman
Audio Director: Tom Eymundson
Audio Producer: Lauren Davies

Colour: Alter Ego
Executive Producer: Hilda Pereira
Colourist: Wade Odlum
Colour assistant : Erik Bayley