2020 Winner

CASE SUMMARY

Delissio needed something edgy to help launch its Stuffed Crust Pizza, so OneMethod focused on the part of the pie that most consumers are likely to discard: the crust. The “No Crust Left Behind” campaign saw the pizza maker turn competitor pizza crusts into paper, which Delissio then used as out-of-home posters promoting its Stuffed Crust Pizza. Spots also documented the brand’s “crust innovation engineer” teaching pizza lovers about the crust-to-paper process. The campaign resulted in an uptick of 1.1% in sales and 33% in brand love. Trial rates were three times higher among consumers who were aware of the campaign.

Credits

Amin Todai: CCO
Dan Strasser: CD
Steve Miller: CD
Patrice Pollack: ACD
Paul De La Merced: AD
Mitch Robertson: Copywriter
Jamie Sugiyama: Copywriter
Clara Marshall: Designer
Cameron Harapiak: Designer
Laura Russell: Business Lead
Meghan Schroeder: Business Lead
Lisa Good: Group Account Director
Mark Hewitt: Group Account Director
Caroline Clarke: Agency Producer/Line Producer/Editor
Annie Rowe: Director of Strategy
Michelle Pilling: Executive Producer
Julian Peter: Director/DOP
Peter Guzda: Editor
Daniel Rankin: Producer
Sanjay Mangar: Print Production
Engineer: Bradley McClure
Colourist: Marc Bachli
Production House: Button Factory
Casting: Jigsaw Casting
Post Production Offline: Button Factory
Printing Co: 247 Integrated Inc
Transfer: SIM
Colourist Making Of: Button Factory
Audio House: Home Studios
Paper Maker: Emily Cook
Paper Studio: Paperhouse Studio
Client: Jenny Sochnacki, Tracey Cooke