2020 Winner

CASE SUMMARY

Tentree is a Canadian apparel company founded on a simple principle – plant ten trees for every item purchased. In an increasingly environmentally-conscious world, the brand needed to re-establish itself as a more modern, human, Earth first brand. A new logo was created, taking inspiration from a tree’s growth cycle, using upward movement to represent the positive impact that planting trees can have on the planet.

Credits

Jeffrey Da Silva, Executive Creative Director, Sid Lee
Laura Stein, Creative Director, Sid Lee
Alex Boland, Associate Creative Director, Sid Lee
Priya Mistry, Designer, Sid Lee