2020 Winner

CASE SUMMARY

Sid Lee griped about the overuse of stock music in three audio ads that touted TA2’s own selection of unique, original tracks. The spots used cliched instruments from a ukulele to an electric guitar as the back-track for voiceover in fictional brand radio ads. The longwinded copy ended with the a call for advertisers to do something radical: be original. The ads end by explaining, “Because when everyone uses the same stock music, everything sounds the same. Get an original track from TA2 Sound and Music, and sound different.”

Credits

Jeffrey Da Silva, Executive Creative Director, Sid Lee
Matt Fraracci, Creative Director, Sid Lee
Tim Zimmerman, Art Director, Sid Lee
Alex Bird, Copywriter, Sid Lee
Amanda Loughran, Producer, Sid Lee

Steve Gadsden, President and Audio Director, TA2 Sound + Music
Christine Leslie, Executive Producer, TA2 Sound + Music
Josh Mancuso, Audio Engineer, TA2 Sound + Music