2020 Winner

CASE SUMMARY

To help the VGH & UBC Hospital Foundation increase donations, Cossette created print collateral that showed the human side of the org’s cutting-edge research. Each call for donation featured real people, intimate photography and personal notes with handwriting samples saved from when they received treatment at the hospital. Some of their injuries and illnesses were difficult to show visually through photos, so the team used type to illustrate the traumatic effects of brain injury, portraying the different issues through photoshop manipulation and experimental layout. The overall effect created a piece that was intimate, emotional and visceral.

Credits

Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi
Executive Creative Director: Katie Ainsworth
Creative Director: Scott Schneider
Associate Creative Director: Carling Borne
Associate Creative Director/Copywriter: Brian Quittenton
Designer: Janice Callangan
Account Supervisor: Arantza Belaustegui
President & CEO: Barbara Grantham
Chief Development Officer & SVP Philanthropy: Angela Chapman
VP Philanthropy: Laura Walsh
VP Marketing & Communications: Dany Maneely
Associate Director of Marketing & Communications: Elizabeth Moffat
Visual Communications Officer, Marketing & Communications: Brian Liu
Marketing & Communications Officer: Sam Smith
Marketing & Communications Coordinator: Stacey Sellars
Associate Director of Major Gifts: John Andru
Manager, Proposals & Projects: Manuela Boscenco