2020 Winner

CASE SUMMARY

Sometimes, it’s nice to go “halfsies” with a friend or family member on a bite to eat or movie ticket. But people carry less cash these days, how does one best split the bill? In a series of print executions by Zulu Alpha Kilo, Interac set out to remind customers that, by using Interac e-transfer, consumers can easily send money to each other digitally. Each of the campaign’s three ads include a shot of a food or beverage split exactly in half, along with copy encouraging people to “go halfsies” or “splitsies” on their purchases using Interac’s online payments system.

Credits

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Irfan Khan, Gail Pak
Art Director: Manali Kulkarni
Writer: Dylan Verwey
Account Team: Robyn Morrissey, Nina Bhayana
Agency Planner: Spencer MacEachern, Tim Hopkins
Client: Interac
Clients: Andrea Danovitch, Olivia Akins, Lauren McKay
Media Agency: Media Experts
Media Team: Phil Borisenko, Julianne Hope, Keaton Dale, Elizabeth Clarke-Joyce, Brandon Agnew
Photographer: Justin Poulsen
Agency Print Producer: Teresa Bayley
Digital Imaging: Brandon Dyson
Mac Artist: Anna Harju