2020 Winner

CASE SUMMARY

In April of 2019, the Ontario government announced a 50% cut in funding to public library services. Juniper Park/TBWA took things a step further, imaging a world in which public libraries receive no government funding at all. The “Save Our Libraries” campaign pictured a future in which literature’s most famous works become platforms for intrusive ad placements. For example, the chant “All for one, one for all!,” from Alexander Dumas’ The Three Musketeers, becomes a segue for a local pizzeria to tout two-for- one large pizzas. The campaign drove to an online petition, which received more than 100,000 signatures.

Credits

Dean Hamann
Art Director
Juniper Park/TBWA

Evan Wallis
Copywriter
Juniper Park/TBWA

Damon Crate
Associate Creative Director
Juniper Park/TBWA

TJ Arch
Creative Director
Juniper Park/TBWA

Jenny Glover
Executive Creative Director
Juniper Park/TBWA

Graham Lang
Chief Creative Officer
Juniper Park/TBWA

Nancy Rak-Swales
Director of Production: Broadcast and Digital
Juniper Park/TBWA

Walter Medeiros
Studio Director
Juniper Park/TBWA

Len Dang
Senior Retoucher, Studio Artist
Juniper Park/TBWA

Alyssa Campbell
Account Supervisor
Juniper Park/TBWA

Mikael Martinez
Account Executive
Juniper Park/TBWA

David Toto
Managing Director
Juniper Park/TBWA

Bryan Traylor
Photographer
Locker 14

Kelly Uman
Copywriter
Freelance