2020 Winner

CASE SUMMARY

In April of 2019, the Ontario government announced a 50% cut in funding to public library services. Juniper Park/TBWA took things a step further, imaging a world in which public libraries receive no government funding at all. The “Save Our Libraries” campaign pictured a future in which literature’s most famous works become platforms for intrusive ad placements. For example, the chant “All for one, one for all!,” from Alexander Dumas’ The Three Musketeers, becomes a segue for a local pizzeria to tout two-for- one large pizzas. The campaign drove to an online petition, which received more than 100,000 signatures.

Credits

Dean Hamann
Art Director
Juniper Park/TBWA

Evan Wallis
Copywriter
Juniper Park/TBWA

Damon Crate
Associate Creative Director
Juniper Park/TBWA

TJ Arch
Creative Director
Juniper Park/TBWA

Jenny Glover
Executive Creative Director
Juniper Park/TBWA

Graham Lang
Chief Creative Officer
Juniper Park/TBWA

Nancy Rak-Swales
Director of Production: Broadcast and Digital
Juniper Park/TBWA

Walter Medeiros
Studio Director
Juniper Park/TBWA

Len Dang
Senior Retoucher, Studio Artist
Juniper Park/TBWA

Alyssa Campbell
Account Supervisor
Juniper Park/TBWA

Mikael Martinez
Account Executive
Juniper Park/TBWA



David Toto
Managing Director
Juniper Park/TBWA

Steve Gadsden
Audio Director
TA2

Josh Mancuso
Engineer/Sound Design
TA2

Blair Duddy
Assistant Engineer
TA2

Dana Gadsden
Executive Producer
TA2

Rique Franks
Voice Talent
Characters

Blair Williams
Voice Talent
OAZ

Mike Kirby
Voice Talent
OAZ

Bryan Traylor
Photographer
Locker 14

Kelly Uman
Copywriter
Freelance