2020 Winner

CASE SUMMARY

Having come from Japan, Sapporo typically plays up its East origins. But it wanted to be consumed in places beyond Japanese dining rooms and it also wanted to remove itself from associations with sumo, samurai and dragons. Working with The&Partnership, Sapporo found its place in both Canadian and Japanese culture. As the agency found out on a trip to Tokyo, the East tends to collide with the West, as the Japanese find Western culture fascinating, and vice versa. Using this as inspiration, the team created a branded content series, called “East meets West,” exploring different aspects of western culture through stories of Japanese artisans who share their passion, such as a rock n’ roll musician who likens the greasing of his hair to a samurai tying his top knot.

Credits

Executive Creative Director: Ron Smrczek
Designer: Hai Nguyen
Agency Producer: Angela Carroll
Group Account Director: Zeeshan Hussain
Head of Strategy: André Louis
Media: Jungle Media
Director: Goh Iromoto
Production Company: Steam Films
Camera Assistant: Courtney Iromoto & Abe Roberto
Producer (Japan): Christian Storms
Editing House: Outsider Editorial
Editor (Johnny & Kaji): Alison Gordon
Editor (Okitsu): John Gallagher
Assistant Editor: Scott Edwards
Online: Tendril
Flame Artist: Patrick Coffey
EP: Kate Bate
Colour House: RedLab
Colourist: Jason Zukowski
Colour EP: Cynthia Veronca
Audio Production: SIM International
Clients: Scott Pederson, Director of Marketing; Tom Rojek, Brand Manager