2020 Winner

CASE SUMMARY

Non-celebrities dream of having a Jeremy, a personal assistant so eager to serve that his work comes to feel like a dream job. “My favourite part of my job is... well, it’s probably everything. I’m a bit spoiled,” says Jeremy, a celebrity assistant, in a pre-movie spot for Visa, a long-time sponsor of the Toronto International Film Festival (TIFF). The spot, by BBDO, aims to reinforce the benefits of Visa Infinite Concierge – a concierge service that assists with everything from dinner reservations to vacation itineraries – in front of an audience familiar with celebrities (and their overzealous entourage). Jeremy has no bad days (“That’s kind of my motto”). He runs around his employer’s mansion, completing tasks as she barks commands from the other room. “I’ve always got to be on my toes,” he says. “I really like that.” The film aired before more than 200 premieres at TIFF and appeared in major theatres around the GTA.

Credits

Creative Agency: BBDO Toronto
Chief Creative Officer: Todd Mackie
Chief Creative Officer: Denise Rossetto
VP, ACD: John Terry
VP, ACD, Art Director: Joel Pylypiw
VP, ACD, Copywriter: Chris Booth
VP, GRP Account Director: Stephanie Page
Account Director: Saloni Wadehra
Account Executive: Nasreen Mody

Production House: Mathematics Films
Director: Jonathan Zames
Producer: Andrew Doll
DOP: Kris Bonnell

Editing House: Saints Editorial
Offline Producer: Michelle Rich
Online Editor: Andrew Hobbs
Off line Editor: Stephen Sora
XFER/Colourist: Eric Whipp

Audio House: Imprint
Audio Director: Tim White
Engineer: Lance Schibler
Audio Producer: Cassandra Salz