2020 Winner

CASE SUMMARY

At TD, getting a pre-approved mortgage is as quick and painless as filling out a form online. So to get experienced South Asian homebuyers interested in applying for another mortgage with TD, the bank took to Facebook and reinvented the social scroll. In one post, a South Asian cushion, sitting on a couch in a mid-sized home, falls and tumbles through comments below, before landing on another couch in a second post below — this time a bigger couch, in a bigger home. Unlike often-ignored newsfeed ads, the “Drop Into Your Next Home” ad mimicked Facebook’s own user interface to stop people mid-scroll. In doing so, it demonstrated how quick and painless the application process can be at TD.

Credits

Gavin Barrett, Chief Creative Officer
Mike Welsh, Chief Creative Officer
Bhupesh Luther, Creative Group Head, Art Director
Lefty Saxena, Copywriter
Ben Borges, Account Director
Tina Chan, Agency Producer
Scott Casuccio, Animator
Deb Cochrane, Studio