2020 Winner

CASE SUMMARY

SingleCut is a New York City craft brewery that’s inspired by rock ‘n roll. In 2019, the brand debuted its Big in Japan IPA in Tokyo. The groundbreaking beer took direct cues from the “big in Japan” phenomenon (where musicians are successful in the East before countries in the West), as well as Tokyo’s love for gaming and QR codes. Zulu Alpha Kilo created minimalist posters that included an animated QR code, which told the story of beer and rock music. When a drinker scanned the code, it magically revealed the local Tokyo bars in which the SingleCut IPA could be found.

Credits

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Design Director: Ryan Booth
Art Director: Kevin Sato
Writer: Vinay Parmar
Creative Tech Director: Martin Szomolanyi
Account Team: Erin McManus
Strategy Team: Spencer MacEachern, Stephanie Gyles
Agency Producers: Houng Ngui, Teresa Bayley
Client: SingleCut Beersmiths
Clients: Rich Buceta
Illustrator: Ty Dale, Kevin Sato
Studio Director: Greg Heptinstall
Production Artist: Anna Harju, Brandon Dyson, Ashleigh O’Brien
Animator: Andrew Martin