2020 Winner

CASE SUMMARY

More than 116,000 families in Toronto cannot afford a place to live. With “The #Unignorable Tower,” the United Way aimed to put that number into perspective. So Taxi created an augmented reality tower that was tall enough to house all the families in need. Standing at 1,478 metres and housing 116,000 units, the tower was by far the world’s tallest building. To further educate users, the app included stats and personal stories aimed at educationing residents about the scale of the problem and encouraging them to donate. The effort earned more than 141 million impressions.

Credits

Name: Kelsey Horne
Title: Executive Creative Director
Organization: TAXI

Name: Alexis Bronstorph
Title: Executive Creative Director
Organization: TAXI

Name: Frank Macera
Title: Creative Director
Organization: TAXI

Name: Marc Levesque
Title: Associate Creative Director
Organization: TAXI

Name: Dan Cantelon
Title: Associate Creative Director
Organization: TAXI

Name: Will Cuthbert
Title: Art Director
Organization: TAXI

Name: Michael Mehrasa
Title: Copywriter
Organization: TAXI

Name: Kelsey-Lynn Corradetti
Title: Producer
Organization: TAXI

Name: Heather Osbourne
Title: Account Director
Organization: TAXI

Name: Leigh Anderson
Title: Account Director
Organization: TAXI

Name: Shawne Elnicki
Title: Account Supervisor
Organization: TAXI

Name: Andrew O’Driscoll
Title: Retoucher
Organization: TAXI

Name: Dennis Soler
Title: Print Producer
Organization: TAXI

Name: Anna Vershinina
Title: Editor
Organization: TAXI