2020 Winner

CASE SUMMARY

Unaided awareness is crucial for brands in any category, but even more so in automotive, where it accounts for 90% of purchase intentions. To maintain awareness of its brand in the Quebec market, Jeep dressed up one of its most recognizable assets for Halloween. It used the iconic symbol of the Jeep Wrangler’s grills and transformed it into the nose and mouth of iconic Halloween characters. The campaign, which also included digital assets, generated more than 1.25 million impressions in a single day

Credits

Client: Chrysler, Dodge, Jeep and Ram dealer co-op (Mathieu Landry, président)
Agency: Publicis Montréal
Presidence: Rachelle Claveau
Vice Presidence, Head of Creative Product: Sann Sava
Copywriting: Karl Ouellette, Sann Sava
Art Direction: Karl Ouellette
Motion design: Frank Lamontagne
Text review: Frédérique Thibault
English Adaptation: James Viloria
Vice Presidence, Strategy: Samuel Fontaine
Strategy Direction: Laurence Delwaide
Account team : Stéphanie Brunelle, Claude Chagnon, Alice Menager
Media Company: Starcom - Genevieve Bilodeau Roy, Manon Hug