2019 Winner
Porsche Cars Canada
Porsche "Pink Pig"
Maple Diversity Communications Inc.
BronzeMulticultural - Integrated Campaign
The design of the 1971 Porsche Le Mans car with butcher marks became famous as the “Pink Pig”. The legendary Pink Pig was brought back as a 911 to win the 2018 Le Mans. 2019 is the Chinese Year of the Pig so promote the redesign the new 2019 Cayenne was wrapped in the same iconic livery and used in a print/digital/social campaign and showcased at events in Toronto and Vancouver.
Agency: Maple Diversity Communications
Strategy and Planning: Kasia Konczy (Porsche Canada) and Timothy Yip (Maple Diversity)
Creative Direction: Niraj Sinha & Jason Cowell
Creative and Production: Linda Cheung and Chinmay Nagarkar
Client Services : Jason Grabinsky and Ali Khasami
Strategy and Planning: Kasia Konczy (Porsche Canada) and Timothy Yip (Maple Diversity)
Creative Direction: Niraj Sinha & Jason Cowell
Creative and Production: Linda Cheung and Chinmay Nagarkar
Client Services : Jason Grabinsky and Ali Khasami