2019 Winner
Prostate Cancer Canada
Famous Fingers
McCann Canada
SilverCraft - Copywriting
BronzePublic Service - Radio Single
Getting men to talk about prostate cancer exams takes a healthy sense of humour. McCann Canada worked with Prostate Cancer Canada to break that ice. In TV and radio spots for Famous Fingers – a line of medical latex gloves resembling the hands of famous leaders – parodies focus group testing with men who review the gloves… by getting rectal exams from Beethoven to Hank Williams and Babe Ruth. Print ads similarly implore men – who loathe the idea of getting their prostates checked by a doc – to get tested by one of the hands modelled after 13 of the world’s Hall of Famers.
McCann:
Darren Clarke – Chief Creative Officer
Josh Stein – Executive Creative Director
Taylor McCarthy – Associate Creative Director, Copywriter
Chris Paleczny – Associate Creative Director, Art Director
Jacqueline Bellmore – Senior Producer
Sarah Lostracco – Account Director
Dustin Rideout – Chief Strategy Officer, Toronto
Partners Film – Production House
Ben Hurst & Dave Thomas – Directors
Gigi Realini – Executive Producer
Andre Fitsialos – Line Producer
Mikhail Petrenko – DOP
Mann Casting – Casting
Saints Editorial – Editorial House
Griff Henderson – Editor
Morgan Campbell – Assistant Editor
Michelle Rich – Exec Producer
Alter Ego
Clinton Homuth – Colourist
Erik Bayley – Colour Assistant
David Whiteson – VFC Artist
Sebastian Boros – VFX Assistant
Katie Methot – Producer
Hilda Pereira – Executive Producer
Grayson Matthews – Audio House
Boombox Sound – Casting
Tom Westin – Voice Director
Kelly McCluskey – Producer
Brian Bernard & Chris Masson – Engineers
M2 – Media
Tamara Dawson – VP Media Director
Cordell Vos – Media Strategist
Darren Clarke – Chief Creative Officer
Josh Stein – Executive Creative Director
Taylor McCarthy – Associate Creative Director, Copywriter
Chris Paleczny – Associate Creative Director, Art Director
Jacqueline Bellmore – Senior Producer
Sarah Lostracco – Account Director
Dustin Rideout – Chief Strategy Officer, Toronto
Partners Film – Production House
Ben Hurst & Dave Thomas – Directors
Gigi Realini – Executive Producer
Andre Fitsialos – Line Producer
Mikhail Petrenko – DOP
Mann Casting – Casting
Saints Editorial – Editorial House
Griff Henderson – Editor
Morgan Campbell – Assistant Editor
Michelle Rich – Exec Producer
Alter Ego
Clinton Homuth – Colourist
Erik Bayley – Colour Assistant
David Whiteson – VFC Artist
Sebastian Boros – VFX Assistant
Katie Methot – Producer
Hilda Pereira – Executive Producer
Grayson Matthews – Audio House
Boombox Sound – Casting
Tom Westin – Voice Director
Kelly McCluskey – Producer
Brian Bernard & Chris Masson – Engineers
M2 – Media
Tamara Dawson – VP Media Director
Cordell Vos – Media Strategist