2019 Winner
Koodo Mobile
Koodo Brand Campaign 2018
Koo Multicultural
BronzeMulticultural - Television
The telco market is very competitive when trying to reach new Canadians. So to connect with young Chinese newcomers prioritizing value over flair, Koodo Mobile showed that when you “pay a small price,” you can “get something big.” A woman in a restaurant, for example, gets an extra-, extra-large bubble tea, but for the price of a regular-sized drink. The ad then ends with a call-to-action to find Chinese services on Koodo’s website.
Elsa Lai - Creative Director
Terrence Ho - Team Lead
Florence Lin - Account Director
Carmen Luo - Media Manager
Terrence Ho - Team Lead
Florence Lin - Account Director
Carmen Luo - Media Manager