2019 Winner
White Ribbon
Boys Don't Cry
Rooster Post Production / Bensimon Byrne
GoldCraft - Direction
GoldCraft - Editing
GoldCraft - Music
SilverCraft - Sound Design
BronzePublic Service - Branded Content
BronzePublic Service - Television Single
Three minutes to show a life from birth to adolescence in a believable, compelling way is a tall task. Showing the effects of toxic male culture on that same adolescent is even taller. But this video from White Ribbon captures moments from a young boy’s life that anyone can identify with: mom saying “boys don’t cry,” dad expecting “big strong muscles” and a school yard fight. Each scene builds empathy and dread as we watch a child grow under the expectations of parents and peers, culminating in a cliffhanger that evokes a number of social issues and opens a dialogue about violence against women.
Agency: Bensimon Byrne
Executive Creative Director: Joseph Bonnici
Associate Creative Director: David Mueller
Senior Art Director: Debbie Chan
Senior Copyriter: Matt Doran
Producer: Michelle Pilling
Project Manager: Sara Leroux
Production Company: Untitled Films
Director: Hubert Davis
DOP: Kiel Milligan
Executive Producer: Tom Evelyn
Editing House: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin
Transfer and Online Facility: Alter Ego
Colourist: Conor Fisher
Colour Assistant: Erik Bayley
Online Artist: Eric Perrella
Online Assistant: Hali Gale
Music & Sound: Berkeley Inc.
Creative Director, Engineer: Jared Kuemper
Executive Producer: Tyna Maerzke
Executive Creative Director: Joseph Bonnici
Associate Creative Director: David Mueller
Senior Art Director: Debbie Chan
Senior Copyriter: Matt Doran
Producer: Michelle Pilling
Project Manager: Sara Leroux
Production Company: Untitled Films
Director: Hubert Davis
DOP: Kiel Milligan
Executive Producer: Tom Evelyn
Editing House: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin
Transfer and Online Facility: Alter Ego
Colourist: Conor Fisher
Colour Assistant: Erik Bayley
Online Artist: Eric Perrella
Online Assistant: Hali Gale
Music & Sound: Berkeley Inc.
Creative Director, Engineer: Jared Kuemper
Executive Producer: Tyna Maerzke