2019 Winner
Canadian Tire
First Skate
Rooster Post Production
BronzeCraft - Editing
Sometimes, a script sets the action, but it’s the editing that actually tells the story. Every shot in “First Skate” is timed to either set the audience’s expectations or break them. A man on a frozen pond trying out a hockey sledge gets frustrated with his lack of progress. Showing him in his workshop refining the sledge shows determination. His next successful skate is victorious. Then the slower paced shot of boots walking back to the lake reveal what this spot is really about. The dedicated love that a father has for his child.
Agency: Leo Burnett
Chief Creative Officer: Judy John
Group Creative Directors: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer
Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry
Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin
Colour Facility: Company 3
Colourist: Tom Poole
Special Effects and Finishing: A52
Mnemonic: Fort York
Motion Graphics Design and Animation: Tony Ramayon
Audio House: Pivot Audio LA
Chief Creative Officer: Judy John
Group Creative Directors: Anthony Atkinson, Paul Giannetta
Copywriter: Graeme Campbell
Art Director: Logan Gabel
Executive Producer/Head of Production: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kim Lazer
Production Company: Soft Citizen
Executive Producers: Eva Preger, Rob Burns, Link York
Director: Mark Molloy
Director of Photography: Adam Arkapaw
2nd Unit Director: Zach Lowry
Editing Facility: Rooster Post Production
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin
Colour Facility: Company 3
Colourist: Tom Poole
Special Effects and Finishing: A52
Mnemonic: Fort York
Motion Graphics Design and Animation: Tony Ramayon
Audio House: Pivot Audio LA