2019 Winner
Responsible Gambling Council
Dining Room Derby
IAMSTATIC / FCB Toronto
SilverCraft - Animation
At a time when the word “animation” is usually prefaced with “3D,” this spot is a refreshing break. Two-dimensional illustrations race along a bar room wall through wallpaper, negotiating obstacles like light switches. The illustration style is familiar to anyone who’s spent time in a pub (you’ll note the faded colours and dated style of the character design). And, despite its fantastic premise, the scene plays out quite realistically as individual fibres in the warped, peeling wallpaper are visible as horses race past. The animation fits naturally into the real-world setting, folding over wall corners as the camera moves around the room.
Production: IAMSTATIC
Creative Director: Ron Gervais, Dave Greene
Producer: Cynthia Verona
Production Company: IAMSTATIC
2D Animation /Illustration/ Art Direction: Norma V Toraya
3D Animation: Dave Greene, Ron Gervais
Lighting & Rendering: Dave Greene, Steven Hollman
Layout: Chris Crozier, Dave Greene, Steven Hollman
Modeling: Chris Crozier, Dave Greene, Steven Hollman
Compositors: Ron Gervais, Dave Greene, Steven Hollman
Storyboard: Megan Bannon
Edit / Colour: Ron Gervais
Audio Production: Apollo Music
Apollo Creative Director: Spencer Hall
Client: Responsible Gambling Council
Chief Executive Officer: Shelley M. White
Director, Marketing Communications: Elaine McDougal
Manager, Problem Gambling Prevention Week: Adrienne Arbour
Project Coordinator, Problem Gambling Prevention Week: Heather Ly
Client: OLG
Senior Manager, Policy & Social Responsibility: Melissa Sleightholm
Agency: FCB
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director: Les Soos
VP, Integrated Production: Stef Fabich
Junior Producer: Kat Forester
Art Director: Tayler-Lee Resar-Teese
Copywriter: Shannon McCarroll
Creative Director: Ron Gervais, Dave Greene
Producer: Cynthia Verona
Production Company: IAMSTATIC
2D Animation /Illustration/ Art Direction: Norma V Toraya
3D Animation: Dave Greene, Ron Gervais
Lighting & Rendering: Dave Greene, Steven Hollman
Layout: Chris Crozier, Dave Greene, Steven Hollman
Modeling: Chris Crozier, Dave Greene, Steven Hollman
Compositors: Ron Gervais, Dave Greene, Steven Hollman
Storyboard: Megan Bannon
Edit / Colour: Ron Gervais
Audio Production: Apollo Music
Apollo Creative Director: Spencer Hall
Client: Responsible Gambling Council
Chief Executive Officer: Shelley M. White
Director, Marketing Communications: Elaine McDougal
Manager, Problem Gambling Prevention Week: Adrienne Arbour
Project Coordinator, Problem Gambling Prevention Week: Heather Ly
Client: OLG
Senior Manager, Policy & Social Responsibility: Melissa Sleightholm
Agency: FCB
Chief Creative Officer: Nancy Crimi-Lamanna
Group Creative Director: Les Soos
VP, Integrated Production: Stef Fabich
Junior Producer: Kat Forester
Art Director: Tayler-Lee Resar-Teese
Copywriter: Shannon McCarroll