The Vancouver contemporary art gallery wanted to increase visibility among recent arrivals from mainland China, by showcasing its unique blend of Chinese traditions with modern Canadian flair. Invitations to an event used “sensory panels” to show art is a multi-sensory experience. The invitation featured images that were a nod to each of the five senses. It was enclosed in a black sleeve with a cut-out cover, highlighting the gallery’s name and teasing the invitation’s contents.