2019 Winner
Scotiabank
Scotiabank StartRight - We Can Be Your Guide
Bensimon Byrne
BronzeMulticultural - Online
To build trust and help newcomers make a smooth financial transition to Canada, Scotiabank answered some commonly asked questions in a video that mainly targeted people arriving from India. The bank leveraged partnerships with immigrant orgs and created content with experts talking about aspects of life in Canada. The optimistic tone drove a 14% lift in acquisition among permanent residents, including big jumps in credit card applications and appointment bookings.
Client - Scotiabank
Fahra Murad - Marketing Lead
Munsif Sheraly - Business Lead
Shantanu Mehrotra - Marketing Manager
Sandra Abdelkerim - Research Lead
Creative Agency – Bensimon Byrne
Joseph Bonnici – Partner/Executive Creative Director
Gints Bruveris – Associate Creative Director
John Pavacic – Copywriter
Will Dell – Business Lead
Amanda Horsford – Director of Enterprise PMO
Christine Stewart – Program Director
David Blumer - Director, CX Strategy
PR Agency - Narrative
Andrea Lee-Greenberg – Account Director
Jessica Leroux – Account Manager
Fahra Murad - Marketing Lead
Munsif Sheraly - Business Lead
Shantanu Mehrotra - Marketing Manager
Sandra Abdelkerim - Research Lead
Creative Agency – Bensimon Byrne
Joseph Bonnici – Partner/Executive Creative Director
Gints Bruveris – Associate Creative Director
John Pavacic – Copywriter
Will Dell – Business Lead
Amanda Horsford – Director of Enterprise PMO
Christine Stewart – Program Director
David Blumer - Director, CX Strategy
PR Agency - Narrative
Andrea Lee-Greenberg – Account Director
Jessica Leroux – Account Manager