2019 Winner

JAT Holding

Petal Paint

Leo Burnett

GoldMulticultural - Packaging

GoldMulticultural - Print

SilverCraft - Photography

JAT’s vibrant line of paints has a unique origin, each one is made from flower offerings left at Buddhist temples that would otherwise have been discarded (this gives the flowers new life and honours samsara, the Buddhist cycle of birth, life and rebirth). To celebrate this distinct product and create eye-catching packaging, Leo Burnett made sure each can of paint boldly displayed the colour contained within. Beneath JAT’s distinct lotus logo on the lid, cans make prominent use of the art and iconography of Buddhism to showcase colours of the Buddha’s halo. The result is a product that stands above the usual ho-hum paint can packaging.

Agency: Leo Burnett Sri Lanka / Toronto

Corporate Name of Client: JAT Holdings
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Judy John
Executive Creative Director: Anthony Chelvanathan / Rajdeepak Das / Lalinda Nanayakkara
Creative Director: Athula Kathriarachchi / Nikhila Dissanayake
Art Director: Janath Gamage / Anthony Chelvanathan / Athula Kathriarachchi
Senior Copywriter: Anusha Wijeyeratne / Thuthi Gunawardena / Appanna Chetranda
Designer: Anthony Chelvanathan / Janath Gamage
Editor: David Nakata
Managing Director: Ranil De Silva
Chief Executive Officer: Arosha Perera
Director – Publicis Sri Lanka: Selonica Perumal
Production: Jude Benedict / Mehnaz Ilhamdeen / Wasim Akram / Eranga Hemajith
Senior Manager – Brand Planning: Surani Perera
Print Producer: Gord Cathmoir
Group Head – Digital Art Production: Dennis Mather
Executive Agency Producer: Franca Piacente
Studio Artist: Robin Osmond
Photographer: Jehan Adahan / Mike Tjioe
Music Production Company: Grayson Mathews, Toronto
Creative Studio: Niceshoes, Toronto