Grinning Face likes to keep things simple with its Coconut Milk. Its product is fresh-pressed and has only two ingredients: coconut and water. But this means the drink separates while it sits on store shelves and customers need to shake it up before opening the bottle. To illustrate this, the packaging uses big, bold letters that are jumbled up, showing consumers the best way to enjoy the drink. On shelf, the square bottles, when aligned, spell out “Coconut Milk” with white-on-white lettering as a nod to the product’s simplicity and minimalism.