2019 Winner
Museum of Contemporary Art
Museum of Contemporary Art
Leo Burnett
SilverDesign - New Brand Launch
BronzeDesign - Corporate Identity
BronzeDesign - Logo
This Toronto museum was relocated to a century-old abandoned factory with a rather distinct architectural feature: pillars that started thick and round on the ground floor but then got thinner, storey by storey. MOCA’s visual identity plays off the feature in two ways. Graphically, its logo has lines that are thick on the bottom and thin on top. Typographically, the brand is represented on posters and merchandise with a typeface that gets thicker as it descends down a page.
Chief Creative Officer:Judy John
Creative Directors: Lisa Greenberg, Steve Persico and Anthony Chelvanathan Ryan Crouchman
Copywriters: Steve Persico
Digital Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Digital Art Director: Anthony Chelvanathan
Design Director: Man Wai Wong
Senior Designer: Marcelo Hong, Jeff Watkins
Illustrator: Hanna Tapang
Developer: Karen Steinberg
Agency Producer: Tania Gaudio
Print Producer: Carly Price
Group Account Director: Allison Litzinger, Allison Ballantyne
Account Executive: Dorota Wierzbicki
Account Supervisor: Milly Benko, Wendy Richardson
Chief Strategy Officer: Tahir Ahmad
Creative Directors: Lisa Greenberg, Steve Persico and Anthony Chelvanathan Ryan Crouchman
Copywriters: Steve Persico
Digital Copywriter: Steve Persico
Art Director: Anthony Chelvanathan
Digital Art Director: Anthony Chelvanathan
Design Director: Man Wai Wong
Senior Designer: Marcelo Hong, Jeff Watkins
Illustrator: Hanna Tapang
Developer: Karen Steinberg
Agency Producer: Tania Gaudio
Print Producer: Carly Price
Group Account Director: Allison Litzinger, Allison Ballantyne
Account Executive: Dorota Wierzbicki
Account Supervisor: Milly Benko, Wendy Richardson
Chief Strategy Officer: Tahir Ahmad