2019 Winner

Chop Chop

Chop Chop

Leo Burnett

SilverDesign - Logo

This Taiwanese restaurant’s nameplate has no time to mess around. Crisp, angular letters jut upwards, connoting movement and action. It’s a visual interpretation of Chop Chop’s entire business model: good food served fast. All of the in-restaurant and promotional materials play up the speed at which good food gets to hungry mouths, and this logo (which is boldly displayed on the side of its Toronto location) quickly picked up traction on social media.

Chief Creative Officer:Judy John
Creative Directors: Lisa Greenberg, Steve Persico and Anthony Chelvanathan
Copywriters: Steve Persico, Kevin Hoessler
Art Director: Steven Taio , Man Wai Wong
Design Director: Man Wai Wong
Senior Designer: Man Wai Wong