2019 Winner

TD

TD Poster Bank

Leo Burnett

GoldDirect - Best in Collateral

SilverOut-of-Home - Ambient - Small Scale

TD’s research showed 78% of Canadian parents thought they hadn’t done a great job teaching their kids about financial responsibility. To give them a hand, TD reinvented the piggy bank to help kids visualize what they can buy with a bit of planning. Posters bore templates of video game controllers, guitars and other toys, with each design laid out as holes that fit certain coins. Once the design was completely filled in with loonies, toonies and quarters, kids would have enough cash to buy what they wanted. Distributed during Financial Literacy Month, the posters served as a teaching tool for parents and an activity for kids to develop life skills.

President: Ben Tarr
CCO: Judy John
CDs:Lisa Greenberg Chris Munnik,Kerry Reynolds
Copywriters:Dave Thornhill
Art Director:Dejan Djuric
Designer: Dejan Djuric
Developer:Dan Purdy,Alex Dabic
Producer:Alex Postans
Print Producer:Gord Cathmoir, Kevin Stephen,Barry Durocher
VP, Group Account Director:Laurie Freeman
Account Director:Brian Poleck ,Genevieve Cote
Account Executive: Brandon Sellers & Brittany Valevicius
CSO:Brent Nelson
Company:Flash Reproductions
Client:
TD —Bank Michael Armstrong
VP, Brand & Corporate Sponsorships