2019 Winner

Amnesty International

Write for Rights

Cossette

BronzePublic Service - Out-of-Home Single

MeritCraft - Photography

Two arms bound by the wrist show a person in bondage, but the shape of the hands resembles the tip of a pen. The work promotes Amnesty’s writing campaigns that ask people to lobby governments to free or acquit political prisoners. The 2018 campaign focused on women activists who face prison sentences for their advocacy.

Cossette
Global Chief Creative Officers: Carlos Moreno, Peter Ignazi
VP, Creative Advertising: Anne-Claude Chénier
Creative Director: Geneviève Duquette
Copywriter: Philippe Brassard
Art Directors: Alexandre Jutras, Simon-Charles Couture Labelle
Account Director: Olivier Charbonneau
Account Manager: Florence Girard-Leblanc
Graphic Artist: Maxime Bluteau

Cossette Média
Media Group Director: Hélène Gingras
Media Planner: Laura Boily-Auclair

Soma
Producer: Geneviève Cabana-Proulx
Photographer: Christian Tremblay
Assistant Photographer: Don Loga
Art Director: Emmanuelle Néron
Photo Retoucher: Jonathan Kemp