2019 Winner
Toronto Public Library
Toronto Writes A Book
Havas Canada
BronzePR - Community Building
To build its brand awareness online, the Toronto Public Library asked Torontonians to write a novel together. Each new line was voted on via a Twitter poll, and the resulting work was digitally placed around the city, which people could read via an AR app. The library saw its follower count jump 234% from the previous month and the overall campaign earned 3.5 million impressions.
Creative Director: Brian Allen
Creative Director: Cory Eisentraut
Copywriter: Michael Porfirio
Art Director: Mariam Alqasim
Editor: Renato Sorbara
Creative Director: Cory Eisentraut
Copywriter: Michael Porfirio
Art Director: Mariam Alqasim
Editor: Renato Sorbara