2019 Winner
KIA Motors Canada
See More in a KIA
Innocean Worldwide Canada
BronzeOut-of-Home - Point-of-Purchase
The “See More in a Kia” posters look like mere images of blue skies with a couple of buildings at the edges. But getting closer, Kia shoppers see those buildings are actually famous landmarks from different parts of the world. And there’s tiny text that makes this work a great way to show off its Sorento product feature: “One of the largest sunroofs in its class.”
Chief Creative Officer - Ian MacKellar
Creative Director - Gerald Schoenhoff, Linda Carte
Writer - Brahm Finkelstein
Art Director - Kevin Belanger/Jeff Popovich
Creative Director - Gerald Schoenhoff, Linda Carte
Writer - Brahm Finkelstein
Art Director - Kevin Belanger/Jeff Popovich