2019 Winner

KIA Motors Canada

See More in a KIA

Innocean Worldwide Canada

BronzeOut-of-Home - Point-of-Purchase

The “See More in a Kia” posters look like mere images of blue skies with a couple of buildings at the edges. But getting closer, Kia shoppers see those buildings are actually famous landmarks from different parts of the world. And there’s tiny text that makes this work a great way to show off its Sorento product feature: “One of the largest sunroofs in its class.”

Chief Creative Officer - Ian MacKellar
Creative Director - Gerald Schoenhoff, Linda Carte
Writer - Brahm Finkelstein
Art Director - Kevin Belanger/Jeff Popovich