2019 Winner
Casey House
The Healing House
Bensimon Byrne / Narrative
SilverPublic Service - Experiential/Special Events/Stunts
SilverPublic Service - Integrated Campaign Led by PR
MeritPublic Service - Direct
Casey House wanted to combat misconceptions about HIV in a very tangible way. Its pop-up spa provided a space for conversations and discussion, and gave free massage treatments from people who were HIV positive. Products on its shelves included oils called “Relax your fear” and “Scent and stigma free.” When the predictable backlash began online, Casey House responded with facts about the disease, taking the haters on one-on-one. The project garnered 368 million impressions.
Executive Creative Director: Joseph Bonnici / Dan Strasser
Creative Director/Art Director: Gints Bruveris / Meredith Klapowich / Debbie Chan
Creative Director/Writer: David Mueller/Laura Serra
Writer: Matt Valenzano
Art Director: Katherine Flores
Strategist: Kristina Kosa
Producer: Daniel Rankin
Business Lead: Laura Robinson
Program Director: Ashley Belfast
Project Manager: Sadaf Ghandehari
Photographer: Matt Barnes
Studio: Westside Studios
Producer: Natalie D’Urbano
Media Director: Thomas Shadoff
Media Supervisor: Darra Naiman
Community Manager: Rebecca Milner
Creative Technology Lead: Patrick Schroen
Director of Studio Production: Sanjay Mangar
Retoucher: Alex Chung
Studio Artists: Jacquie Dudley, Matthew Szulczewski
Public Relations Agency: Narrative
Managing Director: Sarah Spence
Account Director: Lauren Baswick
Senior Account Manager: Kylee Berencsi
Media Relations: Cheryl Holmes, Jackie Kleinberg, Yolonda Abrahams, Tony Koutoulas
Account Manager: Jessica Leroux
Associate Account Manager: Katie Muekusch
Event Producers: Gigi Rabnett, Holly McDonald
Event Support: Vanessa Kissoon
Project Consultant: Jordan MacInnis
Account Coordinator: Olivia Crane
Client Team:
Chief Executive Officer: Joanne Simons
Chief Marketing Officer: Mark Trask
Creative Director/Art Director: Gints Bruveris / Meredith Klapowich / Debbie Chan
Creative Director/Writer: David Mueller/Laura Serra
Writer: Matt Valenzano
Art Director: Katherine Flores
Strategist: Kristina Kosa
Producer: Daniel Rankin
Business Lead: Laura Robinson
Program Director: Ashley Belfast
Project Manager: Sadaf Ghandehari
Photographer: Matt Barnes
Studio: Westside Studios
Producer: Natalie D’Urbano
Media Director: Thomas Shadoff
Media Supervisor: Darra Naiman
Community Manager: Rebecca Milner
Creative Technology Lead: Patrick Schroen
Director of Studio Production: Sanjay Mangar
Retoucher: Alex Chung
Studio Artists: Jacquie Dudley, Matthew Szulczewski
Public Relations Agency: Narrative
Managing Director: Sarah Spence
Account Director: Lauren Baswick
Senior Account Manager: Kylee Berencsi
Media Relations: Cheryl Holmes, Jackie Kleinberg, Yolonda Abrahams, Tony Koutoulas
Account Manager: Jessica Leroux
Associate Account Manager: Katie Muekusch
Event Producers: Gigi Rabnett, Holly McDonald
Event Support: Vanessa Kissoon
Project Consultant: Jordan MacInnis
Account Coordinator: Olivia Crane
Client Team:
Chief Executive Officer: Joanne Simons
Chief Marketing Officer: Mark Trask