2019 Winner
BCAA (British Columbia Automobile Association)
Role Reversal
One Twenty Three West
BronzeDigital - Online Film Campaign – 15 Seconds and Under
Legalized recreational marijuana has become a driving safety issue in Canada. Research shows most millennials have been a designated driver at some point, and the British Columbia Automobile Association wanted older Canadians to follow their lead. “Role Reversal” showed buzzed parents frustrating their kids with some recognizable stoner behaviour. It drove 11.8 earned million media impressions and has been used by auto associations nationwide.
Agency: One Twenty Three West
Creative Director: Bryan Collins, Jeff Harrison, Rob Sweetman, Kate Roland
Art Director: Rob Sweetman
Copywriter: Kate Roland
Producer: Sue Bell, Judy Hamilton
Account Services: Scot Keith, Jonathan Longworth, Matt McGarva
Client: Shawn Pettipas, James McDemott, Michelle Katrichak
Media: OMD - Eleanor Messeguer, Alex New
Production House: OPC
Director: Jason Jeffrey
DP: Kris Bonnell
Line Producer: Max Brook
Post Production: Cycle Media
Editor: Matthew Griffiths
Online Editor: Matthew Griffiths
Colourist: John Tissavary
VFX Supervisor: Pete Debay
Audio House: Grayson Matthews
Casting Agency: Shasta/Jigsaw Casting
Music Producer: Grayson Matthews
Music: Stock; licensed by GM
Creative Director: Bryan Collins, Jeff Harrison, Rob Sweetman, Kate Roland
Art Director: Rob Sweetman
Copywriter: Kate Roland
Producer: Sue Bell, Judy Hamilton
Account Services: Scot Keith, Jonathan Longworth, Matt McGarva
Client: Shawn Pettipas, James McDemott, Michelle Katrichak
Media: OMD - Eleanor Messeguer, Alex New
Production House: OPC
Director: Jason Jeffrey
DP: Kris Bonnell
Line Producer: Max Brook
Post Production: Cycle Media
Editor: Matthew Griffiths
Online Editor: Matthew Griffiths
Colourist: John Tissavary
VFX Supervisor: Pete Debay
Audio House: Grayson Matthews
Casting Agency: Shasta/Jigsaw Casting
Music Producer: Grayson Matthews
Music: Stock; licensed by GM