2019 Winner
Capsana - Pause
Time Without a Screen
lg2
BronzePublic Service - Integrated Campaign
Did you know a person typically scrolls through 12 storeys of online content a day? To address problematic internet overuse, the Pause brand targeted 18- to 24-year-olds, with posters that used the graphical language of the online world, from memes to emojis, asking young Canadians to pause. Five weeks after launch, Pause’s brand awareness hit 35%. And 87% of surveyed respondents said the campaign stands out from other PSAs.
Creative Vice-President: François Sauvé
Account Services Vice-President: Marie-Christine Cayer
Creative Direction: Alexandre Jourdain, David Kessous, Nicolas Baldovini
Art Directors: Marc Guilbault, Antoine Hallé
Copyrwriting: Guillaume Bergeron
Graphic Design: Philippe Cossette
Layout Artists: Crystelle Bédard, Clémentine Dufault
Art Direction, Digital Experience: Julien Jean
Copyrwriting, Digital Experience: Ariane Gagné
UI Designer, Digital Experience: Gabriel Larivière
UX Designer, Digital Experience: Mathieu Parent
Content: Maxime Chabot, Christophe Dubé, Paul Transon, Sophie R. Bragg
Strategic Planning: Marc-André Fafard, Maxime Chabot
Account Services: Jeanase Thermil, Ingrid Roussel, Marie-Christine Gagnon, Delphine Lombard, Constance Delille, Nicolas Francoeur, Justine Guertin
Production: Nancy mcdonald, Louis Dorval, Marie-Élisabeth Fouquet
Illustration: Vincent Bilodeau, Brother Merle Artwork, Jean Landry, David Arcouette, Michael Joseph
2D Animation: Michel Belisle, Roberto Alfaro, Mathieu Schetagne, Vincent Bilodeau, Mika Carbonneau, Jean-François Clermont
Technical Team Lead, Digital Experience: François Perreault
Developers: Manon Mialet, Simon Côté-Bouchard, Robin Gauthier
Project Managers: Laurence Bélanger, Julie Doré-Renaud
Graphic Production : Joanie Évrard, Frédéric St-Denis
Analytics and Performance: Raphaël Calgaro
Account Services Vice-President: Marie-Christine Cayer
Creative Direction: Alexandre Jourdain, David Kessous, Nicolas Baldovini
Art Directors: Marc Guilbault, Antoine Hallé
Copyrwriting: Guillaume Bergeron
Graphic Design: Philippe Cossette
Layout Artists: Crystelle Bédard, Clémentine Dufault
Art Direction, Digital Experience: Julien Jean
Copyrwriting, Digital Experience: Ariane Gagné
UI Designer, Digital Experience: Gabriel Larivière
UX Designer, Digital Experience: Mathieu Parent
Content: Maxime Chabot, Christophe Dubé, Paul Transon, Sophie R. Bragg
Strategic Planning: Marc-André Fafard, Maxime Chabot
Account Services: Jeanase Thermil, Ingrid Roussel, Marie-Christine Gagnon, Delphine Lombard, Constance Delille, Nicolas Francoeur, Justine Guertin
Production: Nancy mcdonald, Louis Dorval, Marie-Élisabeth Fouquet
Illustration: Vincent Bilodeau, Brother Merle Artwork, Jean Landry, David Arcouette, Michael Joseph
2D Animation: Michel Belisle, Roberto Alfaro, Mathieu Schetagne, Vincent Bilodeau, Mika Carbonneau, Jean-François Clermont
Technical Team Lead, Digital Experience: François Perreault
Developers: Manon Mialet, Simon Côté-Bouchard, Robin Gauthier
Project Managers: Laurence Bélanger, Julie Doré-Renaud
Graphic Production : Joanie Évrard, Frédéric St-Denis
Analytics and Performance: Raphaël Calgaro