Transgender people can face violence and ostracism, but the Gender Creative Kids advocacy group believes that transphobia is not an attitude we’re born with. To instill respect and acceptance of transgender people in kids, and to help them understand the challenges trans people face, the nonprofit developed a toy called Sam that illustrates one trans child’s journey. Designed like a Russian nesting doll, Sam shows a child growing through various stages and understanding of their gender identity. An accompanying film amplified Sam’s message and serves as a teaching tool. The idea exploded and was picked up by media outlets and social accounts around the world.