We’ve all seen people cross busy roads illegally, rushing through traffic when they think it’s safe. We’ve probably done it ourselves. To drive its safety message home, Société de l’assurance automobile du Québec (SAAQ) wanted a gripping idea to show what’s actually at stake when pedestrians take such a risk. An outdoor installation used motion tracking cameras and animation tools to show passersby a real-time X-ray of their body. Predictably, people stopped to play with the screen, making the images of their skeletons dance by themselves or with friends. After a moment, however, their on-screen avatar is hit by a car. Text then appears to drive the message home: your bones are no match for a speeding car.