Eeyou Istchee Baie-James is a region of Quebec composed of unique Cree communities that had long gone without reliable broadband access. To promote Distributel’s internet, phone and television service in the region, Central Station designed pennants to celebrate each community and used that design to anchor physical and digital executions. Detailed 3D-printed mailers bore the pennants, arriving in mailboxes with a community’s name proudly emblazoned on the cover and revealing Distributel’s established branding alongside some personalized copy. Digital ads and Cree radio spots targeted the same audiences to reinforce the offer, utilizing a limited budget to drive a huge increase in sales leads in just five months.