To drive awareness, activations and retail traffic, Koodo reached out to young Asian-Canadians through a partnership with CantoMando, a YouTube channel popular among Asian youth. In November, it sponsored the video “How Asian parents react to ‘I Love You’” and offered vouchers for free Chatime bubble tea to viewers. The video earned more than 130,000 views in one week, 11,000 likes and 1,000 comments.