2019 Winner
Ronald McDonald House
Feels Like Farther
Vapor Music
GoldPublic Service - Television Single
BronzeCraft - Cinematography
MeritCraft - Sound Design
Many don’t understand what Ronald McDonald House does for families with kids in hospital: provide free accommodation to parents. To stand out from other children’s hospital charities, it focused on the distance between kids and their parents who have to travel back and forth from hospitals... a distance that always feels too far. While every campaign element played off distance as a conceit, the TV spot dramatically separated a mother and child with oceans, ice and space itself.
Audio House: Vapor Music
Audio Creative Director: Joey Serlin
Audio Producer: Lindsey Bates
Sound Designer: Kevin Chamberlain
Sound Engineer: Julian Rudd
Ad Agency: Cossette Vancouver
Creative Director: Scott Schneider, Pierre Chan, Michael Milardo
Senior Copywriter: Cameron Spires
Art Director: Grace Cho
Account Services: Scott Barr, Cambrea Strubin
Agency Producer: Sue Bell
Post Production: Common Good
Director: Jamie Webster
DOP: Bobby Shore
Colour: Alter Ego
Audio Creative Director: Joey Serlin
Audio Producer: Lindsey Bates
Sound Designer: Kevin Chamberlain
Sound Engineer: Julian Rudd
Ad Agency: Cossette Vancouver
Creative Director: Scott Schneider, Pierre Chan, Michael Milardo
Senior Copywriter: Cameron Spires
Art Director: Grace Cho
Account Services: Scott Barr, Cambrea Strubin
Agency Producer: Sue Bell
Post Production: Common Good
Director: Jamie Webster
DOP: Bobby Shore
Colour: Alter Ego