2019 Winner
Boston Pizza
BP in Bed
john st.
SilverDigital - Online Film Single – Long-Form
Finally. Brave cardboard engineers and consumer strategists combined their formidable talents to deliver a product Canada had long craved: a pizza box that allowed us to eat delivery in bed. Folding out into a tray table, this innovation was showcased with a video reminiscent of Apple’s landmark product reveals, scored by suitably epic music. Social followers vied to get this limited edition box, driving 7.3 million video views, 160,000 social shares and more than half-a-billion impressions.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Paul Little
Executive Design Director: Mooren Bofill
Associate Creative Director/Writer: Kohl Forsberg
Art Director: Dorota Pankowska
Designer: Michael Arnott
Executive Director: Cas Binnington
Head of Integrated Production: Aimee DeParolis
Producer: Neal Owusu
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Supervisor: Emily Farncomb
Strategist: Jay Flemming
Director: Paul Steinberg
Line Producer: Maddy O’shaughnessy
Production Company: Heyd & Seek / 172
Editor: Scott Edwards
Online: Tendril
Audio House: Audio Process
Executive Creative Director: Paul Little
Executive Design Director: Mooren Bofill
Associate Creative Director/Writer: Kohl Forsberg
Art Director: Dorota Pankowska
Designer: Michael Arnott
Executive Director: Cas Binnington
Head of Integrated Production: Aimee DeParolis
Producer: Neal Owusu
Team Lead: Ryan O’Hagan
Account Director: Caitlin Bourada
Account Supervisor: Emily Farncomb
Strategist: Jay Flemming
Director: Paul Steinberg
Line Producer: Maddy O’shaughnessy
Production Company: Heyd & Seek / 172
Editor: Scott Edwards
Online: Tendril
Audio House: Audio Process