Talk about “small scale.” Fast-casual restaurant chain Boston Pizza wanted to celebrate the beginning of patio season (and bump sales, of course). You know that little plastic pizza saver that comes in a pizza box? You know how it looks like a patio table? Well, John St. ran that idea by a 3D printing company and created some little matching chairs to put next to them (made with food-safe material, of course). There was no real media push. The chairs just showed up in delivery boxes and ended up garnering 150 million earned media impressions in Canada and the U.S. Pee Wee Herman even wrote about it. Patio season sales jumped 6% as well.