The cost of actors, studio time and post-production for radio ads ends up on your grocery bill, according to this No Frills’ campaign. Because the grocery retailer is all about saving customers money, it skipped most of those steps and used a cold robotic voice (think Siri’s less famous cousin) to narrate the scripts. The voice makes attempts at a knock-knock joke and some rather poetic narration in an attempt to seem a bit more engaging, but at the end of the day it’s all about keeping the frills off the bill.

Audio:

The Cheapest Radio Ever - No VO

The Cheapest Radio Ever - Boring

The Cheapest Radio Ever - Knock Knock